Project Description
The Chocolate Factory opened in the summer of 1972 as an ice cream parlor in historic Cedarburg, Wisconsin. Today The Chocolate Factory is as famous for their delicious subs as they are for their sundaes, and have grown to eight great locations.
The branding strategy was to portray the fun ice cream parlor look with a contemporary flair, showcasing photos of the food to educate consumers that the menu goes well beyond ice cream. I reinforce that message with our new tagline: Sensational Subs & Sundaes. I created simple line illustrations of their menu items for a unique background. The distinctive identity is integrated in all marketing, from the menu and in-store signage to the to the website and TV commercials.
