Project Description
Concordia University needed a direct mail piece for their Fall Overnight Preview event. It needed to stand out from the barrage of direct mail received by high school seniors. My solution was a nearly life size popup of the essential element of an overnight stay, a pillow. The design of the piece stayed with the family look that I established for their viewbook that year. Concordia was very pleased attention the piece got and also with the attendance of the event.
