Project Description
The hand drawn sketches of The Chocolate Factory’s menu items have become a significant part of the branding so when I started the new TV spots I wanted to bring the charm of those drawings into the spots.
The solution was to create a white board style video. The sketching brings in the personal touch that Chocolate Factory is known for – like the fresh baked rolls served warm from the oven. Then the sketch morphs into a photo of the sub and croissant and other delicious menu items.
The creative approach stands out from standard TV spots and can be a fun, cost effective approach to production. The best part is sales are up and the client is happy.
