Project Description
Saz’s Original Barbecue Sauce hit the retail shelves in 1992 — the sauce served on Saz’s restaurant’s award winning ribs. I worked with the retail division to find a package that would be easy to hold and would have shelf appeal. The label shape created some challenges for the design, but in the end I married the bold Saz’s logo, a photo of their ribs and the flavor banner and the package does distinguish the brand from the competition. Over the years the Barbecue sauces have grown to include Original, Sassy, Vidalia® Onion and Spicy White flavors.
