WELCOME TO MY PORTFOLIO
Lennis Mathews, Art Director/Creative Leader
I’m a seasoned creative professional with a passion for collaboration and a broad skill set. I take highly complex projects from concept through completion while communicating clearly with clients, team members, and vendors. My approach is based on the principles and methods of user-centered design. I excel with both traditional and non-traditional media challenges and have an unquenchable curiosity about emerging technology, mediums, and ideas. I’m an optimist, a leader and a lifelong learner.
Higher Ed Work Samples
A Project From Start To Finish
In the video below I present a walk-through of a solo project I completed as part of my Masters program. I planned and created all the content and every visual element. It’s an example of my process from research, to ideation through marketing. The video is best viewed full screen.
Multiple Solutions For A New Look
Marking Services Inc. wanted to update the look of their print and digital presence. I gave them several design options and showed them how each look worked when applied to all types of media. The end result created a strong family look that reinforces MSI’s brand identity. See the final design solution.
Concepts For A New Logo
My client 4Roto is a company who supplies specialty resins to the rotational molding industry. They wanted their new logo design to be very different from their competitors. After research and testing, these were the logos that were presented. 4Roto chose the blue and green design.
Photo Direction Experience
From shooting forklifts in a factory to holding up a cow’s leg to make her lean so I could get the perfect photo, I’ve done it all. For years I’ve worked with photographers that I’ve known for forever and photographers that I’ve just met and have consistently produced good results. A four day shoot with three photographers shooting in three bays at once, is one of the most involved studio shoots I’ve run. I also have vast experience shooting on location.
